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Thursday, May 21 • 6:00pm - 6:00pm
111 Transformative Outcomes of Consumer Well-Being in the Era of IR 4.0: Opportunities and Threats of Physical, Biological and Digital Technologies Across Sectors

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The 4th Industrial Revolution (IR 4.0) is now well underway, but its impact on the various sectors of the society and overall consumer well-being is less certain. The article proposes a framework that investigates how the interaction amongst the three major anchors of IR 4.0: physical, biological and digital are likely to impact the various sectors of society and the transformative outcomes of these interactions on the critical dimensions of consumer well-being, i.e., individual, social and environmental levels. Finally, the transformative outcome potentials for well-being in the context of the three domains of IR 4.0 are examined in terms of the opportunities and threats that they offer. The public policy implications and directions for future research are also offered.

Author(s): Abhijit Roy, Marat Bakpayev, Melanie Florence Boninsegni, Smriti Kumar, Jean-Paul Peronard, Thomas Reimer


Abhijit Roy

Professor of Marketing, University of Scranton

Thursday May 21, 2020 6:00pm - 6:00pm CDT
ACCI YouTube

Attendees (6)