All sessions will take place in Central Daylight Time!

  • Poster presentations are available to view from May 18 through May 23 via ACCI’s (unlisted) YouTube Channel Poster Playlist sent out with the Zoom meeting room links to all attendees.
  • Poster are listed in this schedule on the last day at 6 PM so they appear at the end. Please scroll to the end to find the poster numbers, titles, descriptions, and presenters.

Be sure to live Tweet during the event! #accivirtual2020  and visit our Facebook page for photos @americancouncilonconsumerinterests.
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Thursday, May 21 • 1:00pm - 2:15pm
General Session 3: Transformative Consumer Research (TCR) Panel, Student Awards, JCA Nominated Article 3

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1:00-1:05 Introduction of Transformative Consumer Research, Ron Hill, JCA Editor, TCR Member
1:05-1:35 TCR Experience Presentations
  • Michael Luchs representing a team that includes Elizabeth Minton, and Lucie Ozanne
  • Genevieve O'Conner representing a team that includes Casey Newmeyer, Dee Warmath, and Nancy Wong
  • Caroline Roux and L. Lin Ong representing a team that includes Marta Caserotti and SunAh Kim
  • Chris Hydock representing a team that includes T.J. Weber, Bill Ding, MerylGardner, Pradeep Jacob, Naomi Mandel, Dai
1:35-1:50 Informal Chat and Q&A
1:50-2:00 Student Awards
  • Student Dissertation and Conference Scholarship Awards
2:00-2:10 JCA Nominated Best Article Presentation
  • First‐Year Impacts on Savings and Economic Well‐Being from the Assets for Independence Program Randomized Evaluation Iss 53:3; pp 848-868
    • Gregory Mills, Signe-Mary McKernan, Caroline Ratcliffe, Sara Edelstein, Michael Pergamit, Breno Braga
2:10-2:15 Announcements

avatar for Ronald Paul Hill

Ronald Paul Hill

Professor of Marketing, American University
avatar for Dee Warmath

Dee Warmath

Assistant Professor, University of Georgia

avatar for Caroline Roux

Caroline Roux

Associate Professor of Marketing, Concordia University
I am the holder of the Concordia University Research Chair on the Psychology of Resource Scarcity. My primary area of research explores how reminders of resource scarcity affect consumers’ cognitions, judgment and behaviour. More broadly, my research interests focus on advancing... Read More →
avatar for L. Lin Ong

L. Lin Ong

Research Scholar, University of North Carolina at Chapel Hill
avatar for Michael Luchs

Michael Luchs

Professor, William & Mary
Dr. Michael G. Luchs is a Professor at William & Mary's Raymond A. Mason School of Business, and Director of the Jim and Bobbie Ukrop Innovation & Design Studio (ukropstudio.mason.wm.edu). He earned his Ph.D. from the University of Texas at Austin in 2008. Dr. Luchs also earned an... Read More →
avatar for Genevieve O'Connor

Genevieve O'Connor

Assistant Professor, Fordham University Gabelli School of Business
Genevieve E. O'Connor is an assistant professor of marketing at Gabelli School of Business, Fordham University. She earned her Ph.D. from Rutgers University. Her publications have appeared in the Journal of Business Research, Journal of Public Policy & Marketing, and Journal of Consumer... Read More →
avatar for Chris Hydock

Chris Hydock

Assistant Professor of Research, California Polytechnic State University
Dr. Chris Hydock is an Assistant Professor of Research at Cal Poly's Orfalea College of Business. In his research, Dr. Hydock uses consumer behavior to inform brand strategy. He focuses on contextual factors that influence consumption decisions; this includes streams of research that... Read More →

Thursday May 21, 2020 1:00pm - 2:15pm CDT
Room 4